Creating a postcard with the PosterMyWall editor is easy. Simply log on to its website, click "Create a Design," and then "Browse Templates." Next, you can either scroll through the list of templates on the left column or write "postcard" on the search bar at the top. Now, all you need to do is click on the postcard template you like best, and the online editor will open up, so you can edit or tailor the template to how you want it to be — it's as easy as that. Now, let’s get on to some design tips you should keep in mind.
The purpose of your postcard should be clear from the get-go
First and foremost, your postcard should have a clear purpose. Whether you're sending it as a form of communication or marketing, make sure that your postcard's message is clear. The best way you can do that is ask yourself why you are creating a postcard in the first place? Is it for a company event? Is it to promote a sale? Once you know the answer, you can start crafting your message.
Give it a strong headline
The headline is one of the most important elements of your postcard. After all, it's the first thing that people will see. A great headline should be attention-grabbing and make use of powerful words, such as "free," "new," or "sale." It should also be relevant to the central message of your postcard too, so it's consistent with its purpose.
The headline is one of the most important elements of your postcard. After all, it's the first thing that people will see. A great headline should be attention-grabbing and make use of powerful words, such as "free," "new," or "sale." It should also be relevant to the central message of your postcard too, so it's consistent with its purpose.
Make use of images and graphics
People are visual creatures, and they are more likely to remember something if an image accompanies it. That's why it's crucial to use images and graphics in your postcards. Not only will it make your postcard more visually appealing, but it will also help you better convey your message.
Choose the right layout for your postcard
Your postcard's layout is perhaps the most important thing you should have in mind. After all, the layout will determine how your postcard will look. When choosing a layout, you should consider the message you're trying to convey and who your target audience is. If you're sending a postcard for a company event, you'll want to choose a more formal layout. However, if you're sending a postcard to promote your sales, you can choose a more creative layout.
People are visual creatures, and they are more likely to remember something if an image accompanies it. That's why it's crucial to use images and graphics in your postcards. Not only will it make your postcard more visually appealing, but it will also help you better convey your message.
Choose the right layout for your postcard
Your postcard's layout is perhaps the most important thing you should have in mind. After all, the layout will determine how your postcard will look. When choosing a layout, you should consider the message you're trying to convey and who your target audience is. If you're sending a postcard for a company event, you'll want to choose a more formal layout. However, if you're sending a postcard to promote your sales, you can choose a more creative layout.
Use colours that complement each other
The colours you use in your postcard are also important. You'll want to choose colours that complement each other and are consistent with your brand and identity. For a postcard related to a company event, you might want to use your logo and brand colours, as it'll keep the theme consistent. On the other hand, if it's for a wedding or a baby shower, you might want to use softer colours, such as pastels.
Keep it succinct and to the point
A postcard is only as good as how much it pays off. For example, a postcard inviting guests to a company event will be considered successful if people come in swarms to your event. But what's the trick to crafting a successful postcard? It's simple — keep it succinct and to the point.
No one wants to wade through a wall of words on your postcard. So, make sure to get your message across without being too wordy. You can do this by using strong and powerful words that pack a punch. Having images alongside a few words can also help you better convey your message without being too wordy.
The colours you use in your postcard are also important. You'll want to choose colours that complement each other and are consistent with your brand and identity. For a postcard related to a company event, you might want to use your logo and brand colours, as it'll keep the theme consistent. On the other hand, if it's for a wedding or a baby shower, you might want to use softer colours, such as pastels.
Keep it succinct and to the point
A postcard is only as good as how much it pays off. For example, a postcard inviting guests to a company event will be considered successful if people come in swarms to your event. But what's the trick to crafting a successful postcard? It's simple — keep it succinct and to the point.
No one wants to wade through a wall of words on your postcard. So, make sure to get your message across without being too wordy. You can do this by using strong and powerful words that pack a punch. Having images alongside a few words can also help you better convey your message without being too wordy.
Don’t forget to include a call-to-action (CTA)
A postcard is not complete without a call to action. After all, your goal is to get people to do something, whether it’s to come to your event or buy your product. So, make sure to include a call to action that is clear and concise. For example, you might want to say "Register Now" or "Buy Now" if you're selling a product.
Some parting words
Gone are the days when you had to go to a local store to buy a postcard and write down stuff on it by hand. With PosterMyWall, you can design and print your postcards all from the comfort of your own home. Plus, with our wide range of layouts and templates, you can craft a stunning postcard that will impress your audience. So, what are you waiting for? Start designing today!
*Collaborative post
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